Best eCommerce Platform for Your Small Business: WooCommerce VS Magento


Are you willing to run your first online store?

Then, you might get stuck in choosing a right solution for your small business.

In the market, you will find different platforms like Magento, BigCommerce, WooCommerce, Shopify, Wix, etc. that came up with different eCommerce solutions.

However, you’ve to go through the only one which is a big deal for a newbie.

In this article, we’ll breach the differences between two powerful eCommerce platforms WooCommerce and Magento. And it’s up to you to evaluate your preferred one.

Our overall discussion will be based on the following subject line.

  • Features
  • Pricing Plan
  • Extension
  • Security
  • Management Purpose
  • Support



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As long as you get concerned about using any products, the most important aspect you need to know is their features. For building the e-store, the system requires basic application features along with the advanced. So, let’s get into the key feature of WooCommerce and Magento.


A self-hosted WordPress eCommerce platform.A self-hosted eCommerce platform for Community version. While its premium version includes free hosting service.
Offers flexibility of adding products.Offers flexibility to add unlimited products.
This platform is easy-to-use for the eCommerce starter.This platform is suitable for the web development experts.
Offers basic security features of WordPress.Offers advanced security features for the online store.
Supports most of the WordPress themes.Wholly a theme-based platform.

Pricing Plan

WooCommerce is fully a free WordPress Platform. The user needs to pay for hosting service. While on the other hand, Magento is advanced eCommerce platform which includes free and paid service for community edition and enterprise edition respectively.

With this view, we can say WooCommerce is more suitable for the small business owner. While for a large eCommerce solution, Magento is better with advanced features.


Since both platforms are dedicated to the online store owners, both possess a wide range of functionality to support online marketing solution. The common functionality of the online store includes shopping cart, properly managed content, related products, shipping and product delivery provision, wish list and others.

The extended functionality enhances the service of the online store by automating the system. However, the user can find both paid and free extensions on both platforms depending on their system requirements. Let’s see the most important extension of the online store.


  • Metrilo WooCommerce Analytics
  • WooCommerce Multilingual
  • WooCommerce Menu Cart
  • Stripe Payment Gateway
  • WooCommerce CSV Importer
  • WooCommerce Table Rate Shipping by Mangohour
  • WooCommerce Direct Checkout
  • WooCommerce Currency Switcher
  • WooCommerce PDF & Print
  • YITH Infinite Scrolling
  • Enhanced eCommerce Google Analytics Plugin for WooCommerce
  • WooCommerce PDF Invoices
  • WooCommerce Product Gift Wrap and much more.


  • Automated Product Import for Magento
  • Store Manager for Magento
  • Google Universal Analytics
  • Magento & Magento2 Order Status SMS Extension
  • Magento 2 Blog Extension
  • Magento 2 Testimonials Extension
  • Magento 2 Image Gallery
  • Magento 2 Page Builder
  • Magento 2 Mega Menu
  • Magento 2 FAQ Extension
  • Magento 2 Order Tracking
  • Magento 2 Social Login
  • Magento 2 Search Extension and much more.



Security is crucial to host any online business. For the eCommerce business, security doesn’t only assure the private data of the company but also is responsible for holding the privacy of the customer.

Both platforms provide certain security level. However, Magento is a self CMS platform and hence provides advanced security than WooCommerce. Magento releases security patches to the users.

Management Purpose

For developing the online store, proper product management is the most preferred requirement. And both of these platforms provide the best approach for managing the products. A WordPress based WooCommerce includes simple management of the products using Product Add-ons extension.

However, Magento offers the advanced level of product management including product reviews, grouped items, advanced pricing rules, wish lists and product personalisation. Thus, we can say, Magento also leads over WooCommerce in product management.



Not all users are perfect to use the services. Thus, customer support is the key features to allure the targeted audience. WooCommerce and Magento are open source and retains huge community. So, both provide great customer support by providing documents, guides, and video classes.


Both WooCommerce and Magento are the popular eCommerce platforms. Assuming different facts like the ease of use, security, performance and features WooCommerce is a right choice for the small online store and Magento is highly dedicated to the enterprise level online store.