Start with a service people search for, a relevant landing page and a way to recognise a suitable enquiry. Agree spending limits and measurement before launching, rather than buying clicks without a plan.
Google Ads puts your business in front of people at the moment they search for a service like yours. You pay when someone clicks, so the detail matters: which searches you appear for, where, and what page they land on.
We start small and specific. One service, a researched set of keywords, a list of searches to exclude, and a landing page with a tested enquiry route. Conversion tracking is set up before launch so clicks can be followed through to real enquiries.
You approve the spend limit first. We cannot promise a cost per lead before a real test, and we will not pretend to.
Here is what we set up and look after, depending on your package.
We research the searches worth paying for and the ones to block, such as job seekers, DIY research and areas you do not serve. Negative keywords stop the budget leaking.
Campaigns are organised by service and area so budgets and results stay separate. A first test is one search campaign for one service. Larger accounts are structured around your profitable jobs.
We write the ad text and a person checks every claim against your website. Ads also have to pass Google's own policy review before they can run.
The page behind the ad decides whether a click becomes an enquiry. We review it for clarity, speed on phones and a working form. Dedicated landing pages are part of the strategy package.
We set up tracking for enquiries, with call and form tracking on the strategy package. We test it before launch, because a page view, an email click and a delivered enquiry are different things.
On ongoing management we review the actual searches that triggered your ads each week, adjust bids, add exclusions and test new ads. You get a plain-English summary every month.
These are the practical advantages, along with the limits.
Ads can start showing soon after launch, so you get real data much sooner than with SEO. Actual search terms and enquiries tell you more than any forecast.
You set the limit and can pause at any time. Google may spend more than the daily budget on a busy day, but it balances this out across the month.
Ads can be limited to the areas you actually serve and the hours you can answer the phone. You do not pay to reach people you cannot help.
Search ads reach people who have typed in what they need. That is different from social ads, which introduce an offer to people who were not looking for it.
With tracking in place you can see what was spent, which searches brought clicks and which clicks became enquiries. You judge the campaign on suitable enquiries, not impressions.
Organic search takes time. Ads can keep you visible for your main services in the meantime, and the search term data shows which topics are worth writing pages about.
These clients are describing website projects with our team, not this service.
After trying to build a website myself, it just wasn’t professional and detailed enough for what I wanted. The team built a customised website for me and it was exactly how I explained what I wanted and how I envisioned it! I couldn’t be happier with the outcome. I am even getting feedback from my patients saying how easy it is to navigate.
Michelle DoddOwner, MD Cosmetic InjectionsFrom start to finish, I experienced nothing but prompt communication including, so much information that was very easy to understand which made every step of the web development process, so simple!
Chad FellowsGeneral Manager, TBC Supplies
Read the storyThe team were incredibly patient taking us step by step through the process and continually offered support and feedback to help improve on our vision. They not only created a website that looks great but one that is user-friendly and functions well.
Brad ChapmanOwner and Project Manager, BIC ConstructionFrom first message to launch in four steps, with a local team in Sydney and Melbourne.
Send a short enquiry about your business, your current website and what is getting in the way.
Our team calls to understand your customers, your goals and which package fits.
You get a written proposal with a clear scope and quote before any work starts.
We build, you review and approve, and we launch together. Then we show you how to edit it.
The Google Ads account is yours. If you have one, we work through manager access that you grant and can remove. If you do not, we set one up in your name. Google charges ad spend to your payment method, and our management fee is separate. You keep the account, its history and its data if we part ways.
On ongoing management we review search terms and bids weekly, test new ads and move budget to what brings suitable enquiries. Each month you get a plain-English summary of spend, clicks, enquiries and what we changed. If tracking breaks, we pause and tell you.
Three ways to start. Pick the one that fits and we will quote it.
A focused first campaign
You want to test Google Ads on one service without a big commitment.
Scoped after a short call
Get a quoteRecommended
Campaign strategy and build
You want Google Ads planned around your services, areas and margins.
Scoped after discovery
Get a quoteGoogle Ads plus ongoing management
You want the account managed and improved every month.
Ongoing
Get a quoteNo prices here on purpose. Every business is different, so we quote after a short discovery call and send a written proposal.
The practical detail owners ask about once they are serious.
A service keyword can still attract jobs, research or unsuitable locations. Review actual demand, geography and exclusions. Advertising cannot fix an unclear offer or a service the business cannot deliver.
Define the priority offer, search themes, service area, landing page, tracking and spending limits. Keep client account ownership, media spend and management fees clear. Cost per lead and return cannot be promised before a real test.
A page view, email click and delivered enquiry are different events. Google provides conversion measurement tools, but setup and interpretation need testing. Follow results through to suitable enquiries rather than assuming every recorded event is a lead.
A repair business could test one repair category and one useful destination explaining availability and quote requirements. Review search terms and enquiry suitability before extending to more offers. This is an example, not a guaranteed outcome.
Pause if tracking breaks, the business cannot respond or enquiries consistently fall outside scope. Fix the website and follow-up before increasing spend. Separate paid visibility from organic SEO reporting.
Straight answers. If yours is not here, ask us directly.
There is no single right figure. It depends on what clicks cost in your trade and area, your margin per job and how many enquiries you can handle. We look at this on the discovery call and propose a spend limit in writing. You approve it before launch, and it does not change without your say.
You do. The account is created in your name or stays in your name, and we manage it through access you grant. Google bills your payment method for ad spend. If you stop working with us, you remove our access and keep the account, the campaigns and all the history.
Sooner than SEO, but not on day one. A new campaign needs time to gather enough clicks and enquiries to judge fairly, and how long depends on your budget and search volume. We agree a review point at the start. We do not promise a cost per lead or a return before a real test.
On ongoing management we review the search terms that triggered your ads and adjust bids every week, add exclusions, and test new ads regularly. Budget is moved towards what brings suitable enquiries. Each month you get a plain-English summary. Landing page improvements are included in that package.
No. Ad spend is paid by you to Google and goes to your advertising. Our fee covers the setup and management work and is quoted separately in your proposal. Keeping the two apart means you can always see how much was spent on clicks and how much on management.
Yes. Campaigns can be paused at any time, and because the account is yours you can do it yourself. We also recommend pausing if tracking breaks, if you cannot respond to enquiries, or if enquiries keep falling outside what you offer. It is better to fix the cause than keep spending.
Not always for a first test. We review the page you plan to use and tell you whether it explains the service, loads well on a phone and has a working enquiry form. If it falls short, we suggest fixes. Dedicated landing pages are part of the strategy package.