Shopify online stores for small business

Shopify suits a small business that wants to sell products online without managing servers or security updates. We set up the store, products, payments and shipping, and show you how to run it day to day.

An online store you can run yourself

Shopify is a hosted platform made for selling products. It looks after the servers, the checkout and the security updates, so you can spend your time on products, orders and customers.

We set up the store properly from the start: a theme in your brand, products and collections, payments, shipping, tax settings, policy pages and order emails. We place test orders before you open.

At handover we show you how to add a product, fulfil an order and process a refund. A Launch store can be live in about 2 weeks. The store is opened in your name, and you pay Shopify directly for your plan.

At a glance

  • Live in about 2 weeks on Launch
  • Payments, shipping and tax set up properly
  • No servers or security patches to manage
  • Test orders placed before you open
  • Add products and handle orders yourself
Ask us about Shopify stores

What is included in a Shopify store setup

We set up everything a store needs to take its first real order with confidence.

A theme in your brand

On Launch we set up a clean, proven Shopify theme with your logo, colours and fonts. On Design+ a senior designer plans a custom store design in Figma around how your customers shop.

Products and collections loaded

We load your products with titles, descriptions, images, stock and variants such as size or colour. Collections and menus are organised so shoppers can find what they want in a few taps.

Payments, shipping and tax

We configure your payment methods, shipping zones and rates, and tax settings, including GST where it applies to you. Then we place test orders to check the totals are right.

Policies and order emails

Refund, shipping, privacy and terms pages are set up from your own policies. Order confirmation and shipping emails carry your brand and are checked, so customers know what happens next.

Search foundations

Product titles, descriptions and page details are written for buyers and for search. Google Analytics is set up so you can see which products and pages people visit.

Order-handling walkthrough

We show you how to add a product, update stock, fulfil an order and issue a refund. You practise on test orders, so the first real one is not a surprise.

Why Shopify works for small online stores

Shopify removes most of the technical work of selling online, which is the reason to choose it.

Checkout security handled

Shopify hosts the store and manages checkout security and PCI compliance for card payments. You do not install security patches or look after a server.

Run it from your phone

Shopify has a mobile app for viewing orders, updating products and checking sales. You can confirm an order or mark it as sent between other jobs, without opening a laptop.

Everything in one place

Products, stock, orders, customers and discounts sit in one admin. You are not stitching together a website, a cart plugin and a separate payment page.

Sell in more places

Shopify can connect your catalogue to channels such as Google, Facebook and Instagram, and to in-person sales through Shopify POS. Stock is managed from one place as you add channels.

A short app list

Each paid app adds a monthly fee and can slow the store. We start with what Shopify does out of the box and add an app only when a real task needs it.

Product pages buyers can trust

AI helps draft product text. A person checks every description for accuracy: what it is, who it suits, sizes, materials, delivery and returns. Clear details help buyers decide.

What small business owners say

After trying to build a website myself, it just wasn’t professional and detailed enough for what I wanted. The team built a customised website for me and it was exactly how I explained what I wanted and how I envisioned it! I couldn’t be happier with the outcome. I am even getting feedback from my patients saying how easy it is to navigate.

Michelle Dodd, MD Cosmetic InjectionsMichelle DoddOwner, MD Cosmetic Injections

From start to finish, I experienced nothing but prompt communication including, so much information that was very easy to understand which made every step of the web development process, so simple!

Chad Fellows, TBC SuppliesChad FellowsGeneral Manager, TBC SuppliesRead the story

The team were incredibly patient taking us step by step through the process and continually offered support and feedback to help improve on our vision. They not only created a website that looks great but one that is user-friendly and functions well.

Brad Chapman, BIC ConstructionBrad ChapmanOwner and Project Manager, BIC Construction

How it works

From first message to launch in four steps, with a local team in Sydney and Melbourne.

  1. 1

    Tell us what you need

    Send a short enquiry about your business, your current website and what is getting in the way.

  2. 2

    Discovery call

    Our team calls to understand your customers, your goals and which package fits.

  3. 3

    A proposal written for you

    You get a written proposal with a clear scope and quote before any work starts.

  4. 4

    Build, review and launch

    We build, you review and approve, and we launch together. Then we show you how to edit it.

  • Shopify handles hosting and checkout security
  • Theme and app updates tested on Growth+
  • Store account opened in your name
  • Plan, app and transaction fees listed up front
  • Product and customer data can be exported

Store upkeep, security and ownership

Shopify takes care of hosting, platform updates and checkout security, so there is far less technical upkeep than a self-hosted shop. What still needs attention is your side: theme and app updates, product information, stock and speed. On Growth+ we check and test theme and app updates and keep improving product pages.

The store is opened in your name. Plan fees, paid apps and transaction fees are separate from our work, and we list them before you start. One trade-off to know: Shopify is a subscription platform, so the store runs only while your plan is active. Your product and customer data can be exported.

Shopify online stores packages

Three ways to start. Pick the one that fits and we will quote it.

SmallBiz Launch

A quick Shopify store

You want to start selling online soon with a clean, proven theme.

Live in about 2 weeks

Get a quote
  • Shopify theme set up in your brand
  • Products, collections and navigation loaded
  • Payments, shipping and tax settings configured
  • Policy pages and order emails set up
  • Product text drafted with AI and checked by a person
  • Search foundations and Google Analytics set up
  • Order-handling walkthrough at handover

SmallBiz Growth+

Store plus ongoing growth

You want the store maintained and sales campaigns run for you.

6 to 8 weeks, then ongoing

Get a quote
  • A Launch or Design+ Shopify store
  • Theme and app updates checked and tested
  • Ongoing product page and speed optimisation
  • Google Analytics and Search Console set up and reviewed
  • A plain-English review of what the data says
  • Google Ads and Shopping campaigns set up and managed
  • New collections, pages and promotions handled for you

No prices here on purpose. Every business is different, so we quote after a short discovery call and send a written proposal.

Is Shopify right for your business?

A good fit if

  • Selling products is the main job of your website.
  • You do not want to manage hosting or security updates.
  • You want stock, orders and payments in one place.
  • You plan to sell on social channels or in person as well.
  • You are moving from a marketplace or another store platform.

Probably not yet if

  • You sell services, not products. A brochure website will be simpler to run.
  • You sell one or two items. A simple payment link may be enough.
  • You need unusual checkout rules. Standard Shopify plans limit how far checkout can be changed.

Good to know before you start

The practical detail owners ask about once they are serious.

When Shopify is the right choice

Choose Shopify when selling products is the main job of the website. It handles checkout, payments, tax settings and inventory in one place. If you sell a handful of items beside a service business, a simpler add-on may be enough.

What a small-business Shopify setup includes

A theme fitted to your brand, product and collection pages, payment and shipping settings, policy pages, search foundations and an order-handling walkthrough. Shopify plan fees, paid apps and transaction fees are listed separately.

Keep the app list short

Each paid app adds a monthly cost and can slow the store. Start with what Shopify does out of the box, then add an app only when a real task needs it.

Product pages customers and search can read

Write product titles and descriptions for the buyer: what it is, who it suits, size, materials, delivery and returns. Clear product information also helps Google and AI shopping answers describe your products correctly.

Moving from another platform

If you sell on WooCommerce, Squarespace or a marketplace today, list your products, customers and order history first. We plan the move so existing links and search visibility are not lost.

Shopify online stores: common questions

Straight answers. If yours is not here, ask us directly.

How long does it take to set up a Shopify store?

A Launch store is live in about 2 weeks, provided your product details and photos are ready to load. A custom-designed Design+ store takes 6 to 8 weeks, as it includes a discovery workshop, brand messaging, a custom design and migration from your current platform. Your written proposal confirms the timeline for your catalogue.

What does Shopify cost to run?

Shopify sets its own fees and they change, so check its current pricing. Expect a monthly plan fee paid to Shopify, payment processing fees on each sale and a monthly fee for any paid apps. We list every running cost we know about in your written proposal, separately from our work.

Do I need to worry about payment security?

Much less than on a self-hosted shop. Shopify hosts the checkout and manages card payment security and PCI compliance for you. Your part is using strong passwords, turning on two-step login for staff accounts and limiting who has admin access. We set this up with you at handover.

Can you move my store from WooCommerce or another platform?

Yes. Migration of products and customers from your current platform is part of Design+. We list your products, customers and important pages first, then plan redirects so existing links and search visibility are not lost. We confirm in the proposal what else, such as order history, can be brought across from your platform.

Can I add and edit products myself?

Yes. Adding a product in Shopify means filling in a form: title, description, photos, price, stock and variants. We show you how at handover and you practise before launch. If you would rather hand it over, Growth+ includes new collections, pages and promotions handled for you.

Do I own the store?

The Shopify account is opened in your name and you control who has access. Your products, customer list and order data are yours and can be exported. Shopify itself is a subscription service, so the storefront runs while your plan is active. That is the trade-off for not managing servers and security yourself.

Should I choose Shopify or WordPress with WooCommerce?

Choose Shopify when the shop is the business and you want hosting, checkout and security handled for you. WooCommerce suits a WordPress site that mainly publishes content or sells services, with a small shop beside it, and it needs more upkeep. We will recommend one on the discovery call based on what you sell.

Ready to talk about Shopify stores?

Send a short enquiry. We will book a discovery call and send a written proposal. Nothing starts until you approve it. Please do not send passwords or customer records.

Get a quote