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AI assistants, website checks, accounting and everyday work. Choose the job you need help with, then compare the free options and the limits.
54 tools
| Tool | What it helps with | Cost | Category | Actions |
|---|---|---|---|---|
| ChatGPT (opens in a new tab) | Turn your notes into a first draft, brainstorm ideas and work through questions. | Free plan | AI | |
ChatGPT: the useful detailsFree and paid plans; usage limits depend on the plan. Review the facts and tone before using an answer. Check data settings before adding business information. | ||||
| Claude (opens in a new tab) | Draft and edit documents, summarise information and explore ideas. | Free plan | AI | |
Claude: the useful detailsFree plan with usage limits; paid plans available. Check important claims against original sources and review the current data settings. | ||||
| Google Gemini (opens in a new tab) | Ask questions, draft text and explore ideas with Google's AI assistant. | Free plan | AI | |
Google Gemini: the useful detailsFree access and paid Google AI plans. Features vary by account and plan. Verify outputs before publishing. | ||||
| Microsoft Copilot (opens in a new tab) | Get help with everyday questions, drafting and web-based research. | Free plan | AI | |
Microsoft Copilot: the useful detailsFree consumer version; Microsoft 365 features depend on the subscription. The free consumer assistant and Microsoft 365 business features are different offerings. | ||||
| Perplexity (opens in a new tab) | Explore a question and follow linked sources to investigate the answer. | Free plan | AI | |
Perplexity: the useful detailsFree Standard plan; advanced research has limits. Open and read the original sources. A linked citation does not make every claim correct. | ||||
| Gemini Notebook (opens in a new tab) | Ask questions about your own source material and organise research notes. | Free plan | AI | |
Gemini Notebook: the useful detailsNo-charge entry option; higher limits through eligible paid plans. Former NotebookLM users can find the current product through Google's help pages. Check account eligibility and source limits. | ||||
| Canva (opens in a new tab) | Make social graphics, presentations and simple marketing materials. | Free plan | Design | |
Canva: the useful detailsFree plan; premium assets and features require a paid plan. Check asset licensing and whether a template contains premium elements before exporting. | ||||
| Adobe Express (opens in a new tab) | Create and resize graphics, flyers and social content. | Free plan | Design | |
Adobe Express: the useful detailsFree and Premium plans. Some templates, assets and AI features are limited to paid plans or usage allowances. | ||||
| Microsoft Designer (opens in a new tab) | Create and edit visual ideas and simple promotional graphics. | Free plan | Design | |
Microsoft Designer: the useful detailsFree access; higher creation usage may require a subscription. Review generated text and image details. Check the terms for the use you have in mind. | ||||
| Google Search Console (opens in a new tab) | See which Google searches bring visitors to your site and inspect indexing issues. | Free tool | SEO & websites | |
Google Search Console: the useful detailsFree tool for website owners. You need access to verify or manage the website property. It reports Google search performance, not every website visit. | ||||
| Google Analytics (opens in a new tab) | Understand website visits, landing pages and the actions visitors take. | Free plan | SEO & websites | |
Google Analytics: the useful detailsStandard offering is free; enterprise options are paid. Needs correct setup and privacy handling. A visit count is different from an enquiry or sale. | ||||
| PageSpeed Insights (opens in a new tab) | Check a page's loading performance and get technical improvement suggestions. | Free tool | SEO & websites | |
PageSpeed Insights: the useful detailsFree public test. Test a specific page. Lab scores and real-user field data measure different things; one score is not an SEO ranking. | ||||
| Google Rich Results Test (opens in a new tab) | Check whether a page's structured data is eligible for supported rich results. | Free tool | SEO & websites | |
Google Rich Results Test: the useful detailsFree public test. A valid result does not guarantee that Google will show a rich result or an AI citation. | ||||
| Screaming Frog SEO Spider (opens in a new tab) | Crawl a website to find broken links, titles, redirects and technical issues. | Free plan | SEO & websites | |
Screaming Frog SEO Spider: the useful detailsFree version crawls up to 500 URLs; a licence unlocks more. Desktop software. Advanced configuration, saved crawls and some features need a licence. | ||||
| Ahrefs Free (opens in a new tab) | Audit websites you own and explore available backlink and keyword reports. | Free plan | SEO & websites | |
Ahrefs Free: the useful detailsFree account with verified-site features and usage limits. Verify ownership for the relevant site tools. Full competitor research is not the same as the free owner tools. | ||||
| Bing Webmaster Tools (opens in a new tab) | Inspect Bing search performance, indexing and website issues. | Free tool | SEO & websites | |
Bing Webmaster Tools: the useful detailsFree webmaster tools. Requires website access or verification. Bing reports should be read separately from Google Search Console. | ||||
| Google Trends (opens in a new tab) | Compare how interest in search topics changes over time and by location. | Free tool | SEO & websites | |
Google Trends: the useful detailsFree public tool. Interest is relative, not an exact monthly search-volume count. | ||||
| Microsoft Clarity (opens in a new tab) | Use heatmaps and session recordings to understand how people use your website. | Free tool | SEO & websites | |
Microsoft Clarity: the useful detailsFree website analytics tool. Review privacy and consent requirements before recording visitor behaviour. | ||||
| Xero (opens in a new tab) | Manage business invoicing, bank reconciliation and accounting records. | Paid | Accounting | |
Xero: the useful detailsPaid Australian plans; check the current offer and inclusions. Confirm GST, payroll, users and reporting needs with your bookkeeper before choosing a plan. | ||||
| MYOB Business (opens in a new tab) | Track income and expenses, send invoices and manage accounting tasks. | Paid | Accounting | |
MYOB Business: the useful detailsPaid Australian plans; trials vary by plan. Payroll and other features can cost extra. Check the Australian plan details for your business. | ||||
| Zoho Invoice (opens in a new tab) | Create invoices, send reminders and track payments. | Free tool | Accounting | |
Zoho Invoice: the useful detailsFree invoicing software; payment gateways can charge fees. Check Australian tax-invoice setup, current limits and payment-provider charges. Invoicing is not the same as full accounting. | ||||
| Trello (opens in a new tab) | Keep tasks and simple projects organised on boards. | Free plan | Everyday work | |
Trello: the useful detailsFree plan; extra team and administration features are paid. Check collaborator, workspace and feature limits before moving a team. | ||||
| Notion (opens in a new tab) | Keep notes, procedures and shared business information in one workspace. | Free plan | Everyday work | |
Notion: the useful detailsFree plan; team, storage and AI features depend on the plan. A free individual workspace differs from a larger team setup. Do not assume all AI features are included. | ||||
| Calendly (opens in a new tab) | Let customers choose an appointment time from your availability. | Free plan | Everyday work | |
Calendly: the useful detailsFree plan; advanced scheduling and team features are paid. Check event types, calendar connections and reminders before choosing a plan. | ||||
| Google Forms (opens in a new tab) | Collect simple enquiries, feedback and survey responses. | Free plan | Everyday work | |
Google Forms: the useful detailsPersonal account access is free; business Workspace plans are paid. Review form sharing and avoid collecting information you do not need. | ||||
| Buffer (opens in a new tab) | Plan and schedule social-media posts in one place. | Free plan | Marketing | |
Buffer: the useful detailsFree plan; channel and publishing features vary by plan. Check channel, queue and collaboration limits. Plan useful posts rather than posting more for its own sake. | ||||
| Mailchimp (opens in a new tab) | Build an email list and send newsletters to subscribers. | Free plan | Marketing | |
Mailchimp: the useful detailsFree plan with contact and sending limits; paid upgrades available. Check the current limits, overage rules and permission to email each contact. | ||||
| Bitwarden (opens in a new tab) | Store and generate unique passwords across your devices. | Free plan | Security | |
Bitwarden: the useful detailsFree individual plan; business sharing and administration are paid. Set up recovery and multi-factor authentication. Team password sharing needs the right organisation plan. | ||||
| Zapier (opens in a new tab) | Connect apps so simple repetitive steps happen automatically. | Free plan | Automation | |
Zapier: the useful detailsFree plan with task and workflow limits. Test with sample data first. Premium apps and more complex workflows may need a paid plan. | ||||
| Make (opens in a new tab) | Build visual workflows that move information between business apps. | Free plan | Automation | |
Make: the useful detailsFree plan with usage credits and scheduling limits. Check credit consumption and failure handling before automating customer-facing work. | ||||
| Descript (opens in a new tab) | Edit video and audio by editing the transcript, then add captions and cut short clips. | Free plan | AI | |
Descript: the useful detailsAn ongoing Free plan with monthly media minutes; paid plans add more minutes, AI credits and higher quality exports. The Free plan exports watermarked video at 720p and its AI credits are a one-time allowance, not monthly. | ||||
| ElevenLabs (opens in a new tab) | Turn written scripts into natural sounding voiceovers for videos, phone messages and training material. | Free plan | AI | |
ElevenLabs: the useful detailsAn ongoing Free plan with a monthly credit allowance; paid plans add more credits and a commercial licence. The Free plan does not include a commercial licence, which starts on the Starter plan. Only clone a voice with that person's permission. | ||||
| Granola (opens in a new tab) | Turn meetings into clear notes, action items and follow-ups without a bot joining the call. | Free plan | Everyday work | |
Granola: the useful detailsA free Basic plan with limited meeting history; Business and Enterprise plans add integrations and longer history. Basic shows limited meeting history and has no Notion, Zapier or HubSpot integrations. It transcribes your computer audio, so tell attendees and get consent first. | ||||
| Otter (opens in a new tab) | Record and transcribe Zoom, Google Meet and Teams meetings, then get summaries and action items. | Free plan | Everyday work | |
Otter: the useful detailsA free Basic plan with a monthly transcription allowance; Pro, Business and Enterprise plans raise the limits. Basic caps monthly transcription minutes and limits each conversation to 30 minutes. Meetings are recorded, so get consent from everyone on the call. | ||||
| Fathom (opens in a new tab) | Record, transcribe and summarise Zoom, Google Meet and Teams calls so you can focus on the conversation. | Free plan | Everyday work | |
Fathom: the useful detailsA Free plan for individuals with unlimited recordings and transcriptions; Premium and team plans add advanced summaries and action items. Some AI features on Free are marked limited use, so check the comparison grid. Calls are recorded, so tell clients and get consent first. | ||||
| Wispr Flow (opens in a new tab) | Dictate emails, messages and notes by voice in any app on computer or phone instead of typing. | Free plan | Everyday work | |
Wispr Flow: the useful detailsA Free plan with a weekly dictation allowance; Pro, Growth and Enterprise plans lift the limits and add team features. Free has limited words per week and limited Notetaker access. The Notetaker records meetings, so get consent before using it with clients. | ||||
| ClickUp (opens in a new tab) | Manage jobs, tasks, documents and team chat in one workspace with built-in AI help. | Free plan | Everyday work | |
ClickUp: the useful detailsA Free Forever plan with storage and usage caps; Core, Business and Enterprise plans remove limits, and AI is charged separately. Free Forever has small file storage, a limited number of Spaces and only trial AI credits. It can be more than a very small team needs. | ||||
| HeyGen (opens in a new tab) | Create short presenter-style videos from a script using an AI avatar, without filming. | Free plan | Marketing | |
HeyGen: the useful detailsA Free plan for trying it out with a few short videos a month; Creator, Pro and Business plans remove the watermark. Free videos are watermarked, limited to three a month and up to one minute each. Tell viewers when a presenter is AI generated. | ||||
| Adobe Firefly (opens in a new tab) | Generate and edit images for ads, social posts and website graphics from a written description. | Free plan | Design | |
Adobe Firefly: the useful detailsA Firefly Free plan with limited daily generations; Standard, Pro and Pro Plus plans add more generations and model access. Free has limited daily generations and limited access to top models. Adobe's commercial-use statement covers Firefly models, so check terms for partner models. | ||||
| Tally (opens in a new tab) | Build enquiry, booking request and feedback forms by typing questions like a document, with no code. | Free plan | SEO & websites | |
Tally: the useful detailsUnlimited forms and submissions are free within fair usage guidelines; Pro and Business plans add branding removal and custom domains. Free forms carry Tally branding and file uploads are capped per file. Data is hosted in Europe, so check that suits your privacy obligations. | ||||
| Tidio (opens in a new tab) | Add live chat and an AI agent to your website to answer common customer questions. | Free plan | AI | |
Tidio: the useful detailsA Free plan with a monthly conversation cap; Starter, Growth, Plus and Premium plans raise limits, and the Lyro AI agent is charged separately. Free covers a small number of conversations a month and the free Lyro AI allowance is a one-off. Chats hold customer details, so update your privacy policy. | ||||
| Grammarly (opens in a new tab) | Check spelling, grammar and clarity in emails, quotes and web copy as you type. | Free plan | AI | |
Grammarly: the useful detailsA Free plan covers spelling and grammar with a monthly AI prompt allowance; Pro and Enterprise add rewrites and tone adjustment. Tone adjustment, full-sentence rewrites and plagiarism or AI text detection are unavailable on Free. Check the language setting is Australian English. | ||||
| OpusClip (opens in a new tab) | Turn one long video into several short captioned clips for Instagram, TikTok and YouTube Shorts. | Free plan | Marketing | |
OpusClip: the useful detailsA Free plan lets you create clips with limits; Starter, Pro and Business plans add watermark-free export and social posting. On Free, clips must be exported within three days and stored media expires after three days. Watermark-free export is a paid feature. | ||||
| Reclaim.ai (opens in a new tab) | Schedule tasks, focus time and meetings automatically around your Google or Outlook calendar. | Free plan | Everyday work | |
Reclaim.ai: the useful detailsA free Lite plan for calendar basics; Starter, Business and Enterprise plans add longer scheduling ranges and more users. Lite is limited to one user, a one week scheduling range, one calendar sync and one scheduling link, with limited integrations. | ||||
| Durable (opens in a new tab) | Generate a simple starter business website with AI to test an idea before investing in a full build. | Free plan | SEO & websites | |
Durable: the useful detailsA Free plan on a Durable subdomain with a set of AI credits; Launch and Grow plans are paid upgrades. Free sites use a durable.site subdomain, include a fixed number of AI credits and allow up to 10 customers. The page does not state how long Free lasts. | ||||
| CapCut (opens in a new tab) | Edit short videos for social media with templates, automatic captions and AI voiceovers. | Free plan | Design | |
CapCut: the useful detailsA Free plan with basic editing tools and free templates; Pro, Ultra and Teams plans unlock more features. The pricing page does not list numeric limits for Free, so check which features, templates and exports are paid before relying on it. | ||||
| Loom (opens in a new tab) | Record your screen and camera to explain a quote, a process or a how-to instead of writing a long email. | Free plan | Everyday work | |
Loom: the useful detailsA free Starter plan with video and length caps; Business, Business + AI and Enterprise plans remove them and add AI features. Starter is limited to 25 videos per person and five minute recordings. Loom AI features sit on the Business + AI plan. | ||||
| Jotform (opens in a new tab) | Build online forms for bookings, intake, quotes and payments, with conditional logic and no code. | Free plan | SEO & websites | |
Jotform: the useful detailsA free Starter plan with lower limits and Jotform branding; Bronze, Silver, Gold and Enterprise plans raise the limits. Starter caps active forms, monthly submissions and upload space, and shows Jotform branding. Forms collect customer data, so cover them in your privacy policy. | ||||
| Setmore (opens in a new tab) | Give customers a booking page to book appointments online and receive automatic reminders. | Free plan | Everyday work | |
Setmore: the useful detailsA Free plan for up to four users with email reminders; the Pro plan adds SMS reminders, deposits and calendar sync. Free has email reminders only, no recurring appointments, no two-way calendar sync and keeps Setmore branding on the booking page. | ||||
| Johnni AI (opens in a new tab) | Answer business phone calls around the clock, qualify enquiries and book jobs into your calendar. | Paid | AI | |
Johnni AI: the useful detailsPaid plans only, each starting with a seven day free trial; job software integrations and enterprise builds are quoted. There is no ongoing free plan. Calls are recorded and transcribed, so tell callers and check your recording consent obligations. | ||||
| Beautiful.ai (opens in a new tab) | Build polished, on-brand slide decks quickly with AI and slides that lay themselves out. | Paid | Design | |
Beautiful.ai: the useful detailsPaid Pro, Team and Enterprise plans only; Pro and Team features can be tried on a 14 day free trial. There is no ongoing free plan and the free trial requires a credit card to get started. | ||||
| iLovePDF (opens in a new tab) | Merge, split, compress, convert and sign PDFs online, with an AI summariser for long documents. | Free plan | Everyday work | |
iLovePDF: the useful detailsA Free plan with essential tools and limited document processing; Premium and Business plans add all tools and apps. Free has file size and batch limits, ads and no AI credits. Avoid uploading sensitive client documents without checking the privacy terms. | ||||
| Metricool (opens in a new tab) | Plan, schedule and report on social media posts from one dashboard, with an AI assistant for post ideas. | Free plan | Marketing | |
Metricool: the useful detailsA Free plan for one brand with a monthly post cap; Starter, Advanced and Custom plans add brands and networks. Free manages one brand, schedules up to 20 posts a month, excludes LinkedIn and Twitter and keeps 30 days of analytics. | ||||
| Dext (opens in a new tab) | Capture receipts and supplier invoices by photo or email and send the data to your accounting software. | Paid | Accounting | |
Dext: the useful detailsA paid business plan sized by users and documents, with a 14 day free trial that needs no card details. There is no ongoing free plan. Receipts and invoices hold financial data, so check with your bookkeeper or accountant before connecting it. | ||||
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This is an editorial shortlist, with AI tools first. Each entry links to an official source and shows when its details were checked. Free plans can have limits; a free trial is different from an ongoing free option.
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